Network Marketers Can Utilize Educational Marketing to Increase Sales

What is Educational MarketingEducational marketing is an alternative to the “hard sell” approach that has been a part of network marketing in the past. When you engage in educational marketing, you’re not marketing your business opportunity – you’re marketing information. Of course, you’re indirectly selling your opportunity by creating an interest. However, it is not the traditional sales pitch that provides your prospects with no real information.Positioning Yourself as a LeaderAnn Sieg, author of The Renegade Network Marketer, says that success depends on positioning yourself as a leader. I have found that I can set myself apart from other network marketers by providing my prospects with valuable information, even before they ever sign onto my opportunity.This is what’s known as education marketing. Educational marketing is one way to establish yourself as a leader in the field of network marketing. If you’re going to give educational marketing a try, you must first know what you should be educating your prospects about. The answer? How to build a business.The Benefits of Educational MarketingAt first glance, this seems counter intuitive. After all, if they know how to build a business, why would they sign up for your opportunity? Why not strike out on their own? According to Ann Sieg, the reason for teaching your prospects how to build a business is two-fold.First, reading about starting a business will get them excited about your opportunity. They will say to you, “Now that I know how to start a business, I need a business to start!” Luckily, it turns out you have an opportunity just waiting for them! What you have also done is convert your business opportunity into an “add-on” sale. That is, rather than trying to sell the opportunity upfront, you are offering it at a later time when your customer’s interest is piqued. Add-on sales, as a rule, are far easier to make than the initial sale.Second, sharing this type of valuable knowledge proves that you are an expert. People want to work with an expert because it improves their odds of success. Instead of just claiming to be a leader in network marketing, you are showing them you are an expert at building a business.Use Educational Marketing to Ease Their FearsIn many areas of life, not just network marketing, lack of knowledge is a major cause of fear. Educating your prospects, then, is the most effective way to assuage their concerns about network marketing. Exaggerated statements such as “You can make $5000 a week doing only 10 minutes of work each day!” do not address a prospects
fears.Your prospects want to know how their investment is going to translate into profit. If you can provide them with the answers, you will gain their trust, and you will be the person they turn to when they are ready to get started. I had an opportunity to put this theory into practice at a recent Networking Event and was surprised at the amount of interest I generated by sharing some of the knowledge I had gained by reading the e book. At least four people approached me following the meeting to get more information from me.ConclusionEducational marketing possesses true value. The plain old sales pitch does not possess value. Your information product, then, should not be a sales pitch disguised as an article or e book. The information should stand alone as a worthwhile retail product. Providing your prospects with informative, entertaining and unique content should be your focus. Investing in a person before they have committed to you is the best way to prove that you truly care about their success.

The Importance of Automotive Filter Changes

Humans require clean, easy-to-breath air in order to live. And just like humans, vehicles also need to be able to “breathe” clean air in order to survive. While human lungs make it possible to breathe, a vehicle’s air filters do just the same. But after some time, they begin to accumulate mass amounts of dirt, debris, and other airborne particles, which eventually decreases their quality and function. For this reason, it is critical to have your vehicle’s engine and cabin air filters inspected and changed on a routine basis to promote safe and efficient driving. Continue reading to learn more about the importance of routine automotive filter changes.Air FiltersKeep in mind that your car’s air filters are your first line of defense against irritating and obstructive airborne contaminants. Dirt, dust, pollen, mold spores, exhaust gases, bacteria, and more are examples of airborne contaminants that have the ability to negatively affect the quality and performance of your engine and vehicle as a whole. And according to Community Car Care, there is a 1 in 5 chance that YOUR car needs an air filter change right now! Many drivers are guilty of overlooking this small but highly-necessary scheduled maintenance.Engine DamageThe long list of airborne contaminants can have a powerful impact on your vehicle’s engine, and in a very negative way. Everything from pistons, cylinders, and cylinder walls, to piston rings and bearings, are just a few areas of a car engine that can begin to lose performance value from clogged or dirty air filters. Over time, neglecting to change them can lead to serious engine malfunctions and breakdowns, which means frustrating, costly repairs.Cabin FiltersIf you like to have clean, breathable interior air that smells good, you need to change your air filters on a routine basis. Once they start to become clogged, they begin to slowly lose their ability to do their job. So once they are entirely clogged, you can suffer some mild but irritating consequences, such as musty smells, sore throat, coughing, itchy eyes, tightening of the chest, and more. Changing them regularly keeps the interior environment of your car fresh and easy to breath.ScheduleRefer to your vehicle’s owners’ manual for the manufacturer recommendations on factory scheduled maintenance. The general rule of thumb is to have your air filters inspected and changed every time you take your car in for an oil change. In fact, it is often a part of oil change packages. This should be every 3,000 miles or so. Talk to your mechanic for professional advice.